Lexus partnered with HYROX and Stryde Social for all-day interactive fitness activations, inviting guests and walk-up visitors to participate in high-energy challenge moments, recovery experiences, and social engagement throughout the NYCxDESIGN experience.
Inspired by the competitive and community-driven spirit of HYROX, the experience invited attendees to engage in approachable fitness moments, test their endurance, and participate in movement-based challenges woven into the broader NYCxDESIGN activation.