For this year’s Ode to NYC poster campaign, themed around diversity and inclusive design, I present a composition of a pixelated red apple formed from countless smaller apples, each rendered in a unique visual style.
From a distance, the image appears as a single red apple—an enduring emblem of New York City, “The Big Apple.” Yet on closer view, the individuality of each apple emerges, symbolizing the distinct voices and approaches of designers across the city. Collectively, these elements form a vibrant whole, celebrating both the power of individuality and the strength of unity within New York’s creative community.
A project by
Yua Maekawa
Yua Maekawa is a visual communication designer whose work bridges imagination and connection. Her design education in New York became the foundation for her creative journey, now continuing in Tokyo. Across her diverse explorations, a recurring sense of surrealism, wonder, and nature weaves through her visual language. Drawing from her international background, she hopes her design can serve as a gentle yet powerful tool—one that connects people and cultures around the world through beauty and emotion.